Gently neutralises unwanted yellow tones thanks to our deep purple pigments
Is kind to your hair, as it’s free of sodium chloride (salt!) and sulphates
Leaves your hair with that long-lasting INNOluxe shine and softness that everyone raves about!
How to Use
Massage PLATINUM Shampoo into damp hair, lather and then rinse thoroughly. Repeat if you feel it’s needed. Once you achieve the colour effect you want, alternate with a colour safe shampoo (we recommend #SAVED Shampoo) to avoid over-pigmenting.
Aqua, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Glycerin, Panthenol, Glycine Soja Seed Extract, Elaeis Guineensis Fruit Extract, Oryza Sativa Extract, Moringa Pterygosperma Seed Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, PEG/PPG-120/10 Trimethylolpropane Trioleate, Laureth-2, Butylene Glycol, Parfum, CI 60730, PEG-90M, Citric Acid, Disodium EDTA, Limonene, Linalool, Phenoxyethanol.
3 hour delivery
- All orders placed before 7.30pm
- Available for Dubai only
Next day delivery
- All orders placed after 5.30pm
- All orders from any Emirate other than Dubai.
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