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Innoluxe (Pro)

INNOluxe Platinum Shampoo 250ml



1 in stock

Luxurious deep purple shampoo – neutralises yellow pigments in the hair, leaving a cool tone while nourishing and adding a boost of shine. Ideal for grey, super-lightened or de-coloured hair. Its violet pigment tones down unwanted yellow, light blonde or streaked hair.

For blondes that constantly strive for whiter, brighter colour. Use this shampoo every other wash to keep your perfect blonde tone. With vitamin B5, oils rich in vitamin E Platinum shampoo adds moisture, hydration and shine. Protects against environmental pollution, leaves the hair hydrated and replenished.

Gives hair shine, softness and vitality with its formula containing.

1 in stock


Gently neutralises unwanted yellow tones thanks to our deep purple pigments

Is kind to your hair, as it’s free of sodium chloride (salt!) and sulphates

Leaves your hair with that long-lasting INNOluxe shine and softness that everyone raves about!

How to Use

Massage PLATINUM Shampoo into damp hair, lather and then rinse thoroughly. Repeat if you feel it’s needed. Once you achieve the colour effect you want, alternate with a colour safe shampoo (we recommend #SAVED Shampoo) to avoid over-pigmenting.


Aqua, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Glycerin, Panthenol, Glycine Soja Seed Extract, Elaeis Guineensis Fruit Extract, Oryza Sativa Extract, Moringa Pterygosperma Seed Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, PEG/PPG-120/10 Trimethylolpropane Trioleate, Laureth-2, Butylene Glycol, Parfum, CI 60730, PEG-90M, Citric Acid, Disodium EDTA, Limonene, Linalool, Phenoxyethanol.


Delivery Details

2 hour delivery
- All orders placed before 5:00 pm
- Available for Dubai only

Prepaid Orders placed before 5:30PM will be fulfilled within the same day.
Cash on Delivery Orders will be confirmed by a phone call from our team before dispatching  (92% of our orders are delivered within 2 hours).

Next day delivery
- All orders placed after 5.30pm
- All orders from any Emirate other than Dubai.

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