Authentic Beauty Concept Pliable Styling Paste 85ml

For medium, workable hold and texture.

Gives a natural, semi-matte finish.

Provides thicker hair feel.

Ideal for short & medium length hair.

Free from silicones, parabens and mineral oils.

The formula with COSMOS-certified Zea Mays (Corn) Starch provides a creamy, easily re-workable consistency and a powdery hair feel.

Apply desired amount and work through dry hair.



Step 1: Apply Desired Amount

Start by taking the desired amount of pliable paste. Remember, a little goes a long way with this formula.



Step 2: Work Through Dry Hair

Rub the paste between your palms to warm it up, then evenly distribute it through dry hair. Focus on areas where you want to add texture and control.



Step 3: Style to Perfection

With the paste evenly distributed, begin styling your hair to your desired look. Whether you prefer a tousled, textured style or a more polished finish, this paste provides the flexibility to achieve your desired outcome.



Step 4: Enjoy Medium, Workable Hold

Our pliable paste offers just the right amount of hold to keep your style in place throughout the day. Say goodbye to stiffness and hello to natural movement.



Step 5: Re-Work as Needed

Need to switch up your style throughout the day? No problem. This paste allows for easy re-workability, so you can adjust your look on the go.



Step 6: Embrace the Benefits

Not only does our pliable paste provide medium hold, but it also gives your hair a natural, semi-matte finish. Plus, it enhances the thickness of your hair for added volume and texture.



Step 7: Perfect for Short & Medium Length Hair

Whether you have short, cropped locks or medium-length strands, this paste is ideal for achieving your desired style.

Aqua (Water, Eau) · Bis-Diglyceryl Polyacyladipate-2 · Rhus Verniciflua Peel Cera (Rhus Verniciflua Peel Wax) · Tribehenin · Tapioca Starch · Cetearyl Alcohol ·Ceteareth-25 · Glycerin · Glyceryl Rosinate · PVP · Octyldodecanol · Parfum (Fragrance) · Hydroxypropyl Starch · PEG-40 Hydrogenated Castor Oil ·Phenoxyethanol · Zea Mays (Corn) Starch · Benzyl Alcohol · Caprylyl Glycol · Ethylhexylglycerin · Geraniol · Linalool · Propylene Glycol · Sodium Hydroxide ·Dehydroacetic Acid · Citronellol · Citral

Free delivery is applied on orders above 400 SAR.

All orders to Saudi Arabia will not be charged the 5% UAE VAT rate and will be delivered from the UAE, via Aramex. Import duties and taxes might apply.