How to Use

Apply before shampooing.
Dampen your hair with water and liberally apply Elasticizer in sections to your mid-lengths and ends.
Now cover your hair with a shower cap (It is an interesting look – but trust us, it will be worth it in the end) or your best cosy towel.
The heat created helps open your hair’s cuticles, so they can properly absorb the nutrients.
Leave for a minimum of 20 minutes – enough time to enjoy a cup of tea, and maybe a chocolate or two. There is no maximum time, you can even sleep in Elasticizer if you like to multi-task as you dream.
Rinse thoroughly then shampoo and condition as normal (those with fine hair should shampoo twice).
Suitable for use on coloured hair.
Note: Do not use Elasticizer 73-4 hours before or after dying your hair, as it may affect how the colour takes during this period only.