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International Beauty Show NY

International Beauty Show NY

 

The International Beauty Show, in New York is the longest running annual beauty expo for industry professionals. This year we celebrated its centennial birthday in style with our high-performance hair tools.

Stylist Mirna Jose who has worked with the likes of L'Oréal and Oscar de La Renta joined us again this year showcasing the latest techniques and styles using our ultra-fast heat-up Jetset Hot Roller. Take a look at her stunning creation where reverse braid meets classic elegance.

One of the highlights of the show, was session stylist Jeanie Syfu dropping by and picking up our roller set.

Session Stylist Jeanie Syfu

Based in New York and represented by Atelier Management Jeanie is at the forefront of cutting edge looks, and her dynamic sensibility in mastering texture and structure makes her one of the most sought out stylists of today. Her incredible mastery in hair can be seen in Cosmopolitan, Elle, Glamour, Marie Claire and Vanity Fair, among others.